Sirius Thinking, Ltd.
Co-founders: Norman Stiles, Michael Frith, John Sculley & Chris Cerf
Based in New York City, Sirius Thinking, Ltd. is a company specializing in the creation of character-based, mission-driven children's educational entertainment media properties.
The company employs a "multiple media" strategy, focusing on television, the Internet, software, home video, audio, and print, combining core educational content with appealing characters in a humorous context.
The creative team is made up of key talent from such top-tier children's educational/entertainment companies as the Children's Television Workshop, Jim Henson Productions, Nickelodeon, and Apple Computer. Among them, they have won Emmy Awards, Grammy Awards, Parent's Choice Awards, and a host of other honors indicative of their ability to create popular and enduring childrenωs characters and content.
Currently, Sirius Thinking's primary project is the creation and production of Between the Lions, a children's literacy initiative that includes a daily television show (premiered April 3, 2000, on PBS), an on-line site, print and multimedia components, and additional ancillary licensing opportunities. This project is a joint venture with WGBH, one of the most successful public broadcasting stations in the nation, and the producers of such stellar children's television programs as Arthur and the recently-launched Zoom. Also participating in Between the Lions is a board of educational advisors that includes a number of the country's top reading specialists.
Sirius Thinking offers partners and clients an unparalleled ability to create successful puppet and animated characters as well as world-class creative content for use in educationally-driven multiple media. It also offers access to some of the most talented writers, artists, composers, producers, directors, puppet builders, and animators in the business.
Sirius Thinking, Ltd., began in October 1995 when John Sculley, Christopher Cerf, Norman Stiles, and Michael Frith joined together to found a creative company based in New York City.
Their intention was to employ a small permanent staff organized around a core set of highly leverageable skills, outsourcing other business, marketing, and production functions to contractors, agents, consultants, freelancers, and alliance partners.
The core team has extensive experience in every aspect of the development and production of education/entertainment media properties, including character creation; curriculum development; business development; writing, editing, design, and illustration; project management; licensing; and marketing.